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Tag Archives: back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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SEO: New Reciprocal Link Exchange Policy by Google

Link exchange and reciprocal link building programs used to be an important part of SEO some years ago. But things have changed, especially…
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